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关于旅游广告宣传有效媒介策略的思考 被引量:1

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摘要 由于媒介费用在整个广告费中占较大比重,现代媒体形式又丰富多样,因此,媒体选择越来越复杂。本文列举并分析了评估广告媒体效果的主要标准,对旅游广告的媒体选择和运用策略进行比较深入的利弊分析,为旅游广告主开展广告宣传媒体决策提供建议和参考。
出处 《辽宁科技学院学报》 2012年第2期31-32,共2页 Journal of Liaoning Institute of Science and Technology
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