大型综合医院面向基层的集团化蓝海战略探讨

Blue Ocean Strategy of Current Hospital Expansion:Health Service Clique of Comprehensive Hospitals Annexing Primary Hospitals

目的探索大型综合医院与基层医院联合组建医院集团的方法与策略。方法引入"蓝海战略"思想,根据患者需求,将大型综合医院扩张方向从自身规模扩张向区域基层方向发展,组建区域医院集团,开拓医疗市场的"蓝海"。结果区域医疗集团内统一管理,医疗、教学、科研等优势互补;集团化充分利用医疗资源,方便患者就近诊治,在保证医疗质量的同时,能够提高医疗效率和患者满的意度。结论医疗市场"蓝海战略"能够有效引导大型医院转换视角,创建独特、高效的集团化管理模式,使其在市场竞争中占据主动。

Objectives To explore the methods and strategies of the large-scale comprehensive hospitals and primary hospitals jointly set up hospital group.Methods Citing the ideology of the 'Blue Ocean Strategy',according to the needs of patients,according to residents' demand,altering large-scale comprehensive hospital expansion orient from their own size expansion to regional grass-roots development mode,to format the regional hospital group,and to open up the 'Blue Ocean' of the health market.Results The united management in health service,education,and researching could fill the flaws of each,lead health resources fully utilized,and make patients seek treatment conveniently.The novels manage method,basing on the warrant of service quality,was likely to improve the service efficiency and the patient's satisfaction.Conclusions 'Blue Ocean Strategy',for health market,could effectively guide large hospitals convert perspective,to create a unique,efficient group management mode,help them dominate in the competition of the market.