摘要
客源市场的特征能够在一定程度上反映旅游业发展现状,并对旅游业的发展有着积极的反馈作用。本文采用问卷调查法,以北京市朝来农艺园为例,对朝来农艺园的客源市场及空间结构进行了研究,主要得出以下主要结果,客源以中青年和女性为主,本科以上学历占48%,以企事业职员居多,月收入在2001~4000元的群体,客源主要来自于朝阳和海淀区;在交通工具的选择上,主要以自驾车为主;游客群体不同,出行目的差异较大;职业范围不同,信息获取途径也表现出较大差异;游客收入水平与来源次数存在正相关的特性。并根据客源市场分析结果为朝来农艺园发展规划提出了建议。
Agricultural sightseeing garden is a new industry with a combination of modern agriculture and tourism.With the economic development,holidays increased and the improvement of traffic conditions,more people were encouraged away from the city into the countryside.They enjoyed the natural scenery and rural landscapes,participatory experience in agriculture.On this background,a discussion was made about the characteristics of the tourist source market,for example with the Beijing Chaolai agronomic park.It would provide scientific basis for the construction and tourism products and marketing organizations to the Beijing Chaolai agronomic park.This paper adopted the questionnaire investigation to analyze the situation of the tourist source market about the Beijing Chaolai agronomic park.The results showed that the main tourist source market was middle-aged population,the highly educated people accounted for a major proportion of tourists,the staff and students were major of the tourist source,the major of the tourists came from Chaoyang and Haidian district,the most of the tourists were self-driving.The goals of traveling were very different for different ages of population.To select information ways were different for the different vocational.The sightseeing times of the higher income tourists were far more than the lower income tourists.According the result,a proposal was presented for the development planning of chaolai agronomic park.
出处
《中国农业气象》
CSCD
2010年第S1期43-47,52,共6页
Chinese Journal of Agrometeorology
基金
北京市教育委员会科技计划面上项目(KM200810020010)
北京市属市管高校人才强校计划资助项目"中青年骨干教师计划"(2006-2008年)
关键词
朝来农艺园
客源市场
农业观光园
Chaolai agronomic park
Tourist market
Agriculture sightseeing garden