“他山之石可攻玉”——浅谈杭蓉渝户外广告设置对宁波城市的借鉴

Stones form Other Hills May Serve to Polish the Jade of this One——Discussion on Reference of the outdoor advertising in Hangzhou Chengdu Chongqing for Ningbo

城市的现状是社会的一面镜子,城市是一个复杂的有机综合体,户外广告是一个城市人和历史、社会与经济、技术和科学、文化与政治的面貌反映,户外广告承担起丰富、充实城市文化的责任。户外广告对城市空间、城市景观的影响愈来愈受到政府与公众的关注与重视;在宁波如何展开户外广告整治工程,也是提升城市形象的重要环节,本文试图通过对杭蓉渝户外广告的调研,来探索宁波的户外广告规范方法。

The present situation of city is the mirror of the society, which is a complex organic synthesis, outdoor advertising is a city and historical, social and economic, technological and scientific, cultural, and political appearance reflect, outdoor advertising assume rich, full of urban culture of responsibility. Outdoor advertising on city space, city landscape get the influence of the government and the public attention and more attention; In order to carry out the outdoor advertising project and also improve the image of the city's important link in Ningbo, this paper attempts to investigate outdoor advertising of Hangzhou Chengdu and Chongqing, to explore the Ningbo outdoor advertising standard method.