可口可乐英语广告语修辞特点分析

Analysis on Rhetorical Devices in Coca-Cola’s English Advertising Slogans

本文从语义角度分析可口可乐英语广告语中的修辞特点,赏析双关、拟人、明喻、暗喻、转喻、矛盾修饰法等十一种修辞手法在可口可乐英语广告语中的运用。

This paper analyzes the rhetorical devices of Coca-Cola’s English advertising slogans from the semantic perspective. Here 11 rhetorical devices applied in Coca-Cola’s slogans is discussed, including Pun,Personification, Simile, Metaphor and Metonymy ect.