摘要
英文商业推销信和求职信作为宣传类语体群的次体裁有很多相似点,同时也有内在的区别。本文从题材分析的角度来比较英文商业推销信和求职信的异同点,具体从语篇交际目的、题材内在宏观结构、词汇语法特征这三方面进行比较,从而实现对这类语篇的更深层次的理解和把握。
As the sub-genres of the promotional genre colony,sales promotion letter and job application letter in English share similarities and at the same time display their particular characteristics.This paper will analyze and compare the similarities and differences between sales promotion letter and job application letter from the perspective of genre analysis,in detail in terms of communicative purpose,generic structure,and lexical-grammatical features,for the purpose of having a sound and profound command of such sub-genres of promotional genre colony.
关键词
推销信
求职信
交际目的
题材结构
词汇语法特征
sales promotion letter
job application letter
communicative purpose
generic structure
lexical-grammatical features