PVH：收购CK带来奇迹般增长

INOVATIVE FUNDING PHILLIPS-VAN HEUSEN CORPERATION

PVH的经营实践表明:收购一个好品牌,的确可以使企业发展进入快车道,但收购后的沉着与力道,才能真正使收购成为鲜花而不是陷阱。Phillips-Van Heusen Corporation (PVH)是经营男装、女装、童装以及鞋类产品的服装集团。PVH最早的衬衫业务始创于1881年,而Bass品牌则诞生于1876年。1976年,两项业务在美国东部的特拉华州进行合并,组成为现在的PVH公司。如今PVH公司总部设于纽约,作为美国第一的正装衬衣经营商,旗下还拥有Van Heusen,Bass,Jimlar,Calvin Klein,IZOD等品牌,并获得了DKNY,Michael Kors Collection,

Phillips-Van Heusen (PVH) has the buttoned-down look all sewn up.The top US dress shirt maker sells clothes, sunglasses,and shoes for men,women,and children un- der brands such as Van Heusen,Bass,Jimlar,Calvin Klein, and IZOD,as well as licensed names DKNY,Michael Kors Collection,Geoffrey Beene,Kenneth Cole,John Henry,and private labels.It distributes its products to some 15,000 de- partment store locations,including customers Federated, Kohl's,Belk,JCPenney,Stage Stores,and other wholesale clients.It also sells its products through outlet stores,which operate under the firm's brand names. This article tries to bring an overview of PVHand intro- duces itssignificant historical events.Furthermore,the outhor attempts to analysis PVH's strategy in sales chanel management,multibrand management,and it's acquisition with Calvin Klein.