摘要
在诸多的服装产品中,欧美本土市场中的高档内衣与运动装品牌面对廉价的同类进口产品显得竞争无力。由于这类产品多使用棉质面料,加上生产技术简单,使用的纱线和面料成本低,许多发达国家的内衣和运动装品牌都陆续宣告死亡。针对窘境,很多欧美大品牌开始采取措施进行反击,以谋求失去的市场份额。它们采取的措施有:高档次的设计工艺、无缝技术、
Lingerie and activewear are par- ticularly vulnerable to the challenge of cheap imports.Cotton-based goods, simple munufacturing techniques and a concentration on low-cost yarns and fabrics have spelled the demise of many a lingerie and activewear indus- try in developed countries. Brands are fighting back to in- crease their markets,even if many garments are made in Iowercost countries.This is evident as sophisti- cated design techniques,seamless manufacture,complex printing techniquesw and the use of bioactive yarns,encapsulated fabrics and other technical features are readily adopted. Technical features of the fabrics give private labels leverage in the market, with increasing levels of information on the swing ticket. Lingerie is dominated by brands. This essay is going to introduce the latest fabrics that those big names in lingerie and activewear industry cur- rently use,on the purpose of offering reference for domestic related manu- facturers or brands.
出处
《中国制衣》
2007年第7期74-75,91,共3页
