纯粹的娱乐与审美的娱乐——析电视媒体未来的发展趋势

Pure Entertainment and Aesthetic Entertainment——The Trend of TV Medium's Development

泛娱乐化是在当前我国社会的消费文化中成长起来一种传媒制作倾向,泛娱乐化现象的出现有着深刘的社会背景和思想背景,电视的传播特性使电视天生带有娱乐化倾向,电视的生存环境要求电视向娱乐化发展,电视发展的社会文化背景推动电视的娱乐化倾向,但泛娱乐化的趋势所带来的负面效应也不容忽视,解决泛娱乐化的途径在于在艺术与商业之间找一个平衡点,也就是说,要审美的娱乐而不是纯粹的娱乐。

Now there is a media produce trend to recreate the program to attract the audiences, this phenomenon has profound society and cultural background. Recreate the media products has serious side - effect, it is very necessary to make a balance between commercial and art, that means aesthetic recreation should be a better way than pure recreation.