期刊文献+

仗“势”破局:2007纺织服装行业大盘点

A Retrospect of China's Clothing Industry in 2007
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摘要 《孙子兵法》说:善战者,求之于势。曹操说:势者,因利而制权也。我们说:势者,行业趋避之所持也。从产业大势下的转型与升级契机,到战略态势中的生态作用规则;从经营整合中的营销造势策略,到人力蓄势里的未来意动方向; Looking back at the whole of 2007,we shall focus on the circumstances that the industry had to be confronted with in terms of being from the industry transitional and upgrading opportunities to the roles of ecological functionalities in strategic situation, from the marketing strategy in business integration to the future trend of development in human resources potentiality,and from the potential energy in the era of fast industry response boosted by science and technology to the revelation and hot spots brought to China by the international fashion arena.By so doing,we would hope to clear away anything that misleads people amid these changeable circumstances and find a crystal-clear idea of industry development.In addition,we would also hope to shake off any external interference and adhere to the direction for the development of clothing industry.And apart from that,we shall,with the global market in mind,keep a firm grip on the trend of industry development and do our bit to make it as prosperous as ever.This,we believe,is the best point we can come up with on the industry growth of this passing year.
出处 《中国服饰》 2007年第6期15-15,158,共2页 China Fashion
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