品牌创新：静闻惊雷之声

On the Road:Fashion Brand

我国服装产业的发展已经形成相当规模:生产实力足以抗衡国际一流服装企业,消费群结构的完善和购买能力让世界顶级品牌垂涎,产业集聚地发展优势彰显,出口额逐年攀升……一切看上去似乎都很美。但我们不能只停留在目前的表层美丽上,"打造一流品牌,走向国际市场"是整个服装产业界嘹亮了好多年的呼声;

The fashion industry in China has achieved considerable success,complemented by its capacity rivaling to international peers,admirable consumer structure and strong buying power, centralized production and increasing exports. While we are excited about the overwhelming progress so far,there has been an industry- wide appeal for'building world-class brand and globalization'.Every Chinese fashion business is eager to speed up development by capitalizing on a strong brand.Brand building has been widely recognized as an effective way to improve business performance and penetrate international markets,which is the road to further growth for the Chinese fashion makers.