摘要
乍暖还寒,转眼2007 CHIC开展在即,一派熙熙攘攘的繁荣景象即将上演:作为本展会主角之一的服装企业在纵情展示自己的同时又将会热情地力邀相关人士加盟;而意欲找个好婆家的加盟商、代理商们也在苦苦寻觅着他们的"如意郎君"。一段看似简单的"姻缘"其实并不简单,要真想"你情我愿,永结秦晋之好"的话,彼此还需细细"相亲"。毕竟,对于服装企业来说,销售渠道的控制力对企业未来的发展起到决定性的作用;而能否觅到合适的品牌,对于加盟商和代理商们也是能否挖到"金矿"的关键。因此,本刊特邀三家服装行业的代表型企业,分别谈一谈他们在拓展渠道过程中的心得体会,希望能起到以小见大的作用。
The 2007 Chic is to be held and a colorful fashion show will soon begin.As one of the major participants of the exhibition,the fashion brand manufacturers will again warmly welcome the relevant parties to participate and the brand agents will also spend a lot of efforts in seeking their'best matches'. A seemingly simple'marriage'is actually not that easy.If we want to get along with each other harmoniously and develop in the long run,we must investigate each other carefully.After all,for the fashion brands,the controlling power of the end channels plays the decisive role for the furore development of the enterprises.Finding the suitable brands is the key for the brand agents to dig the out the'gold mine'.Therefore,the magazine invites three representative enterprises of the clothing sub-industries to share their views.
出处
《中国服饰》
2007年第2期18-22,158,共6页
China Fashion
