摘要
高等职业教育将要由规模扩张型发展进入内涵型发展。高等职业院校的特色不突出和其所面临的激烈的教育市场竞争,决定了它们必须通过教育品牌的建设求生存、求发展。品牌专业建设、高素质师资队伍建设和特色校园文化建设是高等职业院校品牌建设的三个重要环节。
High vocational and technical education will develop by depending on from increasing scale to expanding intention..High Vocational and Technical Colleges have no obvious characteristic and confront severely competition,thus,they must exist and develop by construction education trademark of themselves. Famous speciality and excellent tutor group and especial campus culture are three important link for the construction of High Vocational and Technical College.
关键词
高职教育
高职院校
教育品牌
品牌建设
High Vocational and Technical education
High Vocational and Technical College
Educational trademark
construction of trademark
