摘要
《新月》杂志上的文学广告在20年代末30年代初的报刊界独树一帜。编辑们以多样的行销策略和高超的写作艺术使其达到了文学性与商业性、趣味性与严肃性的经典结合,具有很高的审美价值和典范意义。
Literary advertisements in The Crescent Moon Monthly are distinctive during the twenties late and thirties early.Editors made many business strategies in order to sell books rapadly.It is in the practice of acquiring experiences that the unification of literature and business and seriousness and interest come into being.It is of great value in esthetic appreciation and model.
关键词
《新月》
文学广告
行销策略
写作艺术
The Crescent Moon Monthly
literary advertisement
business strategy
art feature of writing
