欧洲职业足球联赛电视转播权开发研究

The Study on Exploitive Status of Television relay Right of Professional Football League in European

运用文献资料、逻辑分析等方法对欧洲职业足球五大联赛电视转播权开发进行了研究,研究结果:欧洲足球五大联赛因电视转播的介入而不断发展壮大,许多电视台也因对足球联赛的转播而蒸蒸日上,在职业联赛和电视媒体间已形成了"双赢"的局面。英超,德甲、法甲实行电视转播权整体销售制度,强弱俱乐部之间收入差距不大,有利于维护联赛的稳定和竞争力平衡,英超模式被认为是平衡各级联赛的最佳模式。意甲、西甲实行俱乐部独立销售电视转播权制度,俱乐部间"贫富分化"的现象严重,矛盾日趋尖锐,严重影响了赛事的稳定性和公信力。五大联赛海外转播权一般都是采用整体销售的方式,目前英超的销售情况最好,其它联赛也在逐步加强开发工作。

The European football league tournaments grow unceasingly flourish because of involvement of the television relay, many television stations also become boom day by day because of the soccer league tournament retransmission, the aspect of ＂double wins＂ has been formed between the professional league tournament and the television relay media. England Super Football League, the German Football League, the French Football League implement whole sale system of television relay right, so the income disparity between the strong and the weak club t is not big, that is advantageous to stable and competitive ability balanced of league, the England Super Football pattern was considered best pattern to balance all levels of league tournaments. The Italian Football League and Spain Football League practice independent sale television relay right system by clubs, and contradictory among clubs become sharpen day by day , and affected seriously stability of league . Overseas retransmission right of Five big league tournaments generally are sold by the whole sale way, sale situation of the England Super League is best at present, and other league tournaments also gradually strengthen exploitive work.