美国次贷危机对我国体育用品出口企业的影响初探

Preliminary Studies on the Influence of American Sub-Prime Crisis on Chinese Sports Goods Export Enterprises

运用文献综述法和网上查询法,研究了次贷危机的内在机理,分析次贷危机对美国经济影响,指出一些出口型体育用品企业必须加快产业升级、实施市场多元化战略、坚持外贸内贸并举、出口与进口并举,坚持以我为主、保持人民币汇率的双向浮动,在通胀继续回落的前提下,通过灵活运用利率工具,打消过高的升值预期,加快东亚地区域、新兴市场国家的贸易合作,从根本上降低对美、欧市场出口的依赖。

Using the methods of literature review and network inquiry, this paper studies the effect of sub - prime on American economy and Chinese sports goods export enterprises. It provides some measures to reduce export enterprises＇ dependency on the American and European markets.