吉祥观念与现代企业标志设计

Auspicious signs concept and design of a modern enterprise

本文从吉祥观念和吉祥图案以及标志产生和发展谈起,论述了我国传统吉祥文化的表现形式及其寓意的本质,传承与发扬其文化的精髓,把在中国民众心中已经形成共识的吉祥观念素融入现代企业标志设计之中,必定会使设计更具文化性与社会性。创造出更新、更深层次的理念精神。

This paper auspicious designs and concepts and auspicious signs about the creation and development, discusses China's traditional auspicious cultural manifestations of the nature and significance, inheritance and carry forward the essence of their culture, in the hearts of the Chinese people has reached a consensus on the concept of good fortune into a modern enterprise logo design, the design will allow more cultural and social. Create updated deeper spirit of the concept.