品牌建设的6个关键

Six Key Factors of Brand Development

伴随着消费者强调自我和个性需求的追求,市场日益转向多样化、个性化、细分化和复杂化,企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争.中国消费市场已逐步从“商品消费”进入“品牌消费”.在“品牌消费”时代,企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力.加强品牌规划管理与运营已成为时代的要求,成为企业现代化和成熟程度的重要标志.

Since the current consumers put more emphasis on personality and individuality,the competition among companies is also changing from scale,quality and technology to services and brand.Chinese consumer market has been gradually charged from commodity consumption to brand consumption.In this era of brand comsumption,whether a company can cultivate its own brand and further develop to a famous brand will be the reguirement of times and an important symbol of a company's modernization and maturity.