引入药物经济学评价指数的医药营销组合策略

Integrated Marketing Strategy Including Pharmacoeconomics Evaluation Index

面对环境的变化,医药营销模式必将随着医疗模式的改变而进行彻底的变革.通过综合分析,尝试在市场营销组合策略中引入药物经济学评价指数,构造新的医药营销组合策略(从4P→5P),以期为医药市场营销活动提供新的思路和途径.

Facing the changing of the marketing environment,the model of pharmaceutical marketing should be transformed thoroughly following on the modifying of the medical model.By comprehensive analyzing,a new idea or channel for the activity of pharmaceutical marketing through drawing the PE evaluation index into the marketing strategy and constructing new pharmaceutical integrated marketing strategy(from 4Ps→5Ps) was provided.