竞争市场中的生存和发展——浅析上海太保的竞争战略

Survival and Development of Competitive Market——Competitive Strategy Analysis of CPIC Shanghai

目前的中国保险市场是个完全竞争的市场,市场竞争主体繁多,作为国内第二大保险公司,上海太保面临的市场竞争也是非常激烈的.要想在竞争中站稳脚跟,保持快速的增长势头,必须要辨识和分析市场中的竞争者,积极树立品牌战略,充分发挥自身的优势和不断创造核心竞争力,准确地进行市场定位,找准目标客户.根据自身的产品、优势及竞争力实施相应的竞争战略.

China insurance market is a perfectly competitive market with many players now.Being the No.2 insurance company in China,CPIC has to face the tough competition in the market.If CPIC Shanghai wants to keep the stable and significant development,he should discern and analyze the valuable competitors carefully,build up the brand strategy successfully,exert the competitive advantage sufficiently and create the core competitiveness continually,design the market segmentation correctly,and explore the target customers actively.In general,CPIC Shanghai should implement the efficient competitive strategy according to its competitive advantage.