团购现象的博弈分析

Team Buying Analysis Using Game Theory

团购是一种新兴的社会现象.它给消费者带来了一种全新的、更经济有效的购买商品的途径.在这种特殊的交易模式中,交易各方采取较传统交易方式不同的策略.这些策略导致了截然不同的结果.本文试图用博弈理论来分析团购这个新的社会现象.本文的关注焦点是:在团购过程中,交易各方分别会采取哪些策略,为什么要采取这些策略.

'Team buying' is a new and very modern social phenomenon today.It brings consumers new approaches to buy goods through a more economical and efficient way.In this special trading mode,interested parties have different strategies from that of traditional mode.These strategies can cause different result.This article is trying to use game theory to analyze this new social phenomenon 'team buying'.The focus points are: In team buying,what strategies will be adopted by different interested parties,and why they use these strategies.