高校外宣工作服务人才培养的探索与实践

Exploration and Practice of Publicity Work in University Personnel Training

本文以浙江林学院近年来的对外宣传工作情况为例,就高校对外宣传工作中,如何紧密围绕学校的中心工作,服务学校发展、人才培养等相关问题进行了分析,研究并初步总结了高校对外宣传需要作好的几方面工作。文章还对高校对外宣传的手段、途径、效果进行分析,强调高校对外宣传工作必须服务人才培养的思想,对同类高校对外宣传服务人才的培养工作有一定的借鉴作用。

In this paper,with the example of Zhejiang Forestry University,the author analyzes the problems in college publicity work such as how to serve the university's development and personnel train- ing for the purpose of serving the university's central work,and summarises the essential requirements in successful publicity work in university.The article also analyzes the ways,the approaches and the effects in publicity work,and emphasizes the concept of serving personnel training as the central work in univer- sity publicity practice,which has great reference value for other universities.