摘要
The concept of the e-marketplace is introduced.Considering a supply chain with a single manufacturer who sells a single item in an e-marketplace,an analytical model for the use of the e-marketplace in a supply chain is provided.Assuming the market demand is stochastic and price-dependent,the conditions under which the manufacturer and the e-marketplace owner share the market in equilibrium is developed.The existence and uniqueness of the optimal selling price,quantity and transaction percentage are proved.An integrated supply chain is put forward,and then the efficiency of supply chain coordination is studied by comparing the integrated supply chain with the decentralized supply chain.To gain further insights on the theoretical models,extensive simulations are then carried out.
通过引入电子商务市场的概念,在考虑单生产商在电子商务市场上销售单一产品的情形,建立了含有电子商务市场的供应链理论分析模型.假设市场需求为随机并与价格具有相关性,给出了生产商和电子商务市场拥有者在分享市场利润方面的均衡解,并证明了最优销售价格、最优生产量和最优交易手续费率的存在性和惟一性.提出了整合供应链模型,通过比较整合供应链和分散供应链,研究了供应链协作的效率问题.最后,通过数值模拟的方法从本理论模型中获得进一步的发现.
基金
The National Key Technology R&D Program of China during the11th Five-Year Plan Period(No.2006BAH02A06)
the Program Project of Humanity and Social Science of Ministry of Education in China(No.06JA630012)
