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药物经济学在制药行业的运用和展望 被引量:4

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摘要 药物经济学作为一门新型的边缘学科,受到了广泛的关注。许多制药企业已经开始在新药的筛选、研发、新药上市后再评价,以及营销战略的制定上,积极采用药物经济学的评价和分析方法,取到取得了显著的效果。
出处 《中国药物经济学》 2007年第1期30-33,共4页 China Journal of Pharmaceutical Economics
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