摘要
随着我国整个服装产业的演进,数十家大型服装企业以资产规模经营为纽带,以名牌产品为龙头,拥有世界一流的服装生产设备和技术,推动着我国服装产业的品牌化进程。另一方面,随着先进发达国家的外资服装企业的涉入,服装行业内的竞争日趋加剧。面对严峻的市场环境,中小型服装企业惯用的仿效跟随策略,致使市场"克隆"现象严重,价格竞争激烈,利润微薄。
With the development of our clothing industry,several big brands of large- sized clothing enterprises are leading the progress of branding in China. With the entering of foreign clothing enterprises from developed countries, the competition in clothing market is more and more intense.The simulation be- havior of medium and small sized clothing enterprises result in the overrun fake products in the market.The market,where there are enterprises close down every year,becomes harder and harder for medium and small sized enterprises to extract profit from.Under these severe conditions,how can medium and small sized enterprises break through?
出处
《中国制衣》
2007年第4期42-43,91,共3页
