世界服装名展：我们该学些什么

WORLDLY FAMOUS CLOTHING FAIR,WHAT SHOULD WE LEARN FROM?

专业展会是一个边走边悟的过程,主办方会在举办的过程中不断修正自己的目标:要带给参展商什么,要带给行业什么。"对不起,我们只向欧洲代理商开放!""对不起,我们还没有在亚洲设总代理。""请勿拍照!""对不起,……"这是比蓝国际总裁李凯洛在今年1月的意大利PITTI UOMO男装展上听到最多的声音。

The improvement of professional exhibition comes from organizer's experiences.The orgnizers should amend themselves in practical on the pur- pose of the exhibition:What should they supply to exhibitors,and to this industry? PTT is a one of the biggest menswear exhibition in the world.On one hand, there are big names in this field promoting their brands,and announcing their new ideas for the coming year.On the other hand,PTT also release latest fash- ion trends for men's wear in the world,on which you can see the new core color and style of men's wear. The successful outcome of the exhibition is not only the turnover,but also the optimistic response of the visitors towards the clothing craftwork and color trend shown in this fair. The other advantage of this fair is its reasonable partition of products.A shirt exhibitor for example,only presents a series of shirts fabrics and patterns.The partition in products is convenient for visitors finding what they want.This fair also attracts manufaturers from the whole world,presenting their latest products.