摘要
一个设计巧妙的橱窗,可以在短短几秒钟内吸引行人的脚步,说服消费者进店光顾。优秀的橱窗设计会巧妙地利用背景材料衬托出展示的产品,其无声的导购语言、含蓄的导购方式,则是店铺中其他营销手段无法替代的。那么,国外陈列师在选材上有哪些手法堪称神来之笔呢?
The key of showcase is how to make the design of the display more artistic and more innovative.An excel- lent designer is able to emphasis the products by appropriate background material,which can be a silent shop- ping guide,and is nonreplaceable by other marketing strategies.While choosing background material,a suc- cessful foreign brand will not choose those only expensive.Common mate- rial such as natural material,arisings, daily articles,etc,are also good choices in making an excellent visual effect in showcase.
出处
《中国制衣》
2007年第4期58-63,91,共7页
