摘要
作为长期为TOTO品牌服务的广告团队,电通是如何把脉产品气质,量身定制品牌形象的呢?下面刊登的TOTO最近的几款系列广告,仿佛是在自然的意境中散发出缕缕的诗意,让品牌的广告形象潜移默化地深入消费者的心中。在这里我们为您奉上的不仅是视觉的愉悦,也许还有灵感的启发。
How does Dentsu,the AD team of brand service for TOTO,control the essence of products and create customized brand image?We hereinafter publish some of the latest advertisement series.Their ad- vertising smells like the glamour of poetry in the ar- tistic conception of nature,and brand image exerts a subtle influence on the consumers to the bottom of their heart.What we provide here,hopefully,is not only visual delight,but the enlightenment of afflatus.
出处
《影像视觉》
2007年第2期44-46,共3页
Image Materials