论国际营销英语的学科属性与教学原则

On the Discipline and Teaching Principles of English for International Marketing

国际营销英语是语言学与应用语言学理论指导下的专门用途英语的一个重要分支,有其特殊的语言特征,同时又与普通英语享有很大的共核部分。因此,国际营销英语课程在遵循ESP教学原则的同时,应当有着适合该专业特点的科学而合理的课程设计。

English for International Marketing is a very important sub-branch of English for Special Purposes (ESP), which is subject to the theory of linguistics and applied linguistics. While sharing quite a lot with general English, it has its own attributes. So it should not only adhere to the teaching principles of ESP but also have its own scientific and reasonable course design.