对高校体育产业发展的思考

The Soul Creativity of High Athletics Industry in the High School

2008年我国北京将举办第29届奥林匹克运动会,这一全球性的体育盛会将从众多方面推动我国经济的全面发展。其中,首先受到关注的是体育产业的发展,然而我国的体育产业正处于发展阶段,如何做好准备来迎接这一机遇的挑战,是我们急需解决的问题。高等院校是体育人才汇集的场所,具有稳定的消费群体、配套的体育运动设施、经验丰富的体育师资,因此理应成为体育产业快速发展的地方。然而长期以来,受传统观念束缚,缺乏市场意识,管理体制僵化,运行机制不活,再有资金不足,营销人才匮乏和经营理念落后等原因,高校体育产业未能获得应有的发展。

In 2008 Peking will hold the 29th Olympic games,and this global athletics grand occasion will push our country economy in many ways.Among them,first to be concerned is the development of athletics industry,however the athletics industry of our country is being placed in a growth stage,how to work well to face the challenge is the problem that we need to resolve urgently.college is the population intensive place,having the facilities,experienced athletics teachers of athletics sport of stable consumption community,so should become the place with athletics industry developing quickly.However it is subjected to traditional idea tie for long time,lacking market consciousness,managing system not having free and circulating mechanism,then having a funds shortage,having short marketing talented person and behind principle of management etc.all above restricts the development of athletics industry in colleges.