黑龙江农民体育消费现状、影响因素及对策

Research on Sports Consumption、Influencing Factors and Countermeasures of Heilongjiang Province

通过对黑龙江省2000余农民的问卷调查,本文介绍了目前黑龙江农民的体育消费状况,分析了影响黑龙江农民体育消费的主要因素。在此基础上得出结论并提出了开发、完善、培育适合黑龙江农民消费层次的体育消费市场和体育产业方面的建议。

With the investigation of 2000 farmers in Heilongjiang Province,this paper shows the present data in the sports consumption by the fareners in Heilongjiang,and sures up the main factors influencing sport consumption.The conclusios and counterneasures are also suggested to develop,perfect and eultivate sport cousumption market and sport industry for the farmers in Heilongjiang.