关于美特斯·邦威虚拟经营的调查与分析

Analysis on the virtual operation in Mest Bonde Corporation

虚拟经营是当前企业突破自身资源局限,适应瞬息万变市场,增强竞争能力的比较具有优势的经营方式。温州的美特斯.邦威公司是目前我国成功运用虚拟经营策略的典型企业之一。通过对该公司虚拟经营的调查和详细分析,总结概括其成功做法,希望能对国有企业进行相关改革提供借鉴。

Virtual operation is one of the most advantage's managing modes in the enterprises,which can break through the limit of its sources at present,adapt to the changeable market and strengthen the competitiveness. Wenzhou M is one of the typical successful corporations applying the virtual operation strategy to practice presently in China.The thesis aims at summarizing the successful modes by investigating and analyzing the details, expecting to be valuable to the state enterprise's reform.