知识经济背景下影响价格制定与调整的心理因素研究

Research on the Psychological Factors Influencing Price Setting and Adjusting in Knowledge Economy Environment

在知识经济时代,随着知识等新的价值因素在商品价格中所占比例的增大,消费者心理因素对价格的影响,变得比以往任何历史时期都更加显著。因此,只有深入研究这些因素,并在此基础上采用与之相适应的价格制定与调整的策略,才能实现既卖出商品获得利润,又能让消费者满意的双赢效果。

In the era of knowledge economy,new value factors such as knowledge are playing an increas-ingly significant role in pricing. Consumers’ psychological factor has an even greater influence on pricing than ever before. Therefore,having an in-depth research on these factors and then adopting a corresponding strategy of pricing and price-adjusting could reach a win-win state i.e. profits can be made; customers are satisfied.