企业营销竞争力的自测与分析

Self-Checking and Analyzing Mechanism on Marketing Competition Capacity

本文论述了企业营销竞争力的内涵、自测模型及企业营销竞争力下降时出现的征兆,并分析了企业营销竞争力下降的一般原因。

This article expounds the connotation of marketing competition, self-checking model of mar-keting competitiveness and symptoms when an enterprise’s competitive strength is declining. It also analyses the reasons for the declination of marketing competitive strength.