桂林城市休闲体育旅游的SWOT分析及战略选择

The Analysis and Strategy of Guilin's Leisure Sports Tourism in Terms of SWOT

运用调查法和文献法对桂林城市休闲体育旅游的发展现状及开发环境进行了考查,在此基础上运用SWOT分析方法,对开展桂林城市休闲体育旅游的环境进行了分析,并提出桂林开发城市休闲体育旅游的战略选择,旨在不断深化桂林旅游的内涵,推动桂林旅游经济的可持续发展,为我国旅游城市休闲体育旅游产业的发展提供参考。

Based on the field work and documentary analysis,the article attempts to examine the current situation and developing environment of Guilin's leisure sports tourism.It analyzes Guilin's tourist potential in this aspect in terms of SWOT,and puts forward the possible strategies.The study is intended to expand Guilin's tourism economy,to prompt its sustaining development,and hopefully to provide some useful references for other cities' leisure sports tourism in China.