北京奥运会对发展中国旅游业的效应及对策分析

The Impact of Beijing Olympic Games on the Development of Chinese Tourism and the Analysis on Countermeasures

奥运会作为目前的一项世界性的大型节事,势必会对举办国的旅游业乃至经济产生重大影响。本文通过比较悉尼奥运会及雅典奥运会对澳大利亚和希腊旅游业的短期与长期效应,初步探讨了2008年北京奥运会的短期与长期效应,同时指出2008年北京奥运会对我国旅游业的不利影响。在分析的基础上阐述了中国旅游业迎接2008年北京奥运会应采取的对策与措施。

Olympics as a kind of mega-events in the world at present will have great impact on tourism even to economy of destination.This paper makes a comparison between Sydney Olympics and Athens Olympics in terms of their short-term and long-term impacts on the tourism in the two countries and discusses the short-term and long-term impacts of 2008 Beijing Olympic Games.At the same time,it will point out the bad influences of the 2008 Beijing Olympic Games on our country's tourism and expand the countermeasures for our tourism to welcome the 2008 Beijing Olympic Games by analysis.