桂林民族体育旅游类主题公园旅游产品开发及营销策略

The Development and Marketing of the Tourism Product of Theme Park for Tourism of Minority Sport in Guilin

民族体育类旅游主题公园作为民族体育旅游开发的一种重要形式,将对地区旅游经济发展起重要促进作用。就桂林民族体育旅游类主题公园的旅游产品特点、开发原则进行阐述,并在此基础上提出其旅游产品的开发策略及营销策略。

As an important way to develop tourism of minority sports,theme park for tourism of minority sport will play a vital role on the development of local tourism economy.The paper mainly analysed the characteristics and development principles of theme park for tourism of minority sport in Guilin and put forward product its strategies for product development and marketing.