构建需求导向型的体育健身娱乐产品供给机制——来自成都市体育健身娱乐市场的调查分析

Establishment of demand-orientation institutional supply system for fitness and entertainment products——A survey of the fitness and entertainment market in Chengdu

需求决定供给,而完善的供给机制能够使供给与需求达到动态均衡。采用文献资料、调查走访、互联网等方式对成都市体育健身娱乐企业进行调查研究,指出健身产品供给面临的问题,提出构建需求导向型的体育健身娱乐产品供给机制的内涵和实现路径。

Supply is determined by demand. A perfect supply system can obtain a dynamic equilbrium between supply demand. By means of document data, investigation and intemet, this paper studies the fitness and entertairmaent market in Chengdu, points out the supplying problems of fitness and entertainment products and puts forward the intension of the establishment of demand, orientation institutional supply system for fimess and entertainment products and its achieving methods.