Miss Selfridge缔造“廉价+时尚”的传奇

Miss Selfridge's Unique Way of Creating the"Cheap Fashion"

由于秉承多样性,独特性和原创性的理念,Miss Selfridge经历40年风雨风采依然。Miss Selfridge与Arcadia的渊源Miss Selfridge创立于1966年,品牌创立之初就属于伦敦比较流行的服装品牌。该品牌提倡活力、创新和才能,将目标人群锁定于年轻、有时尚感知力的女性,主要针对十四至二十四岁之间的青春活力少女。

Miss Selfridge is a fashion retail com- pany within the Arcadia Group,one of the most influential in the UK,with names such as Topshop in the high street,high profile fashion business.The store was created in 1966,and its clothing became representative of the‘swinging 60s’look popular in London at that time.The la- bel Miss Selfridge was associated with energy,creativity and flair:it was tar- geted at young and fashion conscious women,with reasonable price points. The company Arcadia is a recent creation,but the history dates back to the Burton group,which was founded originally be an immigrant to the UK, Moshe David Osinsky.The entrepreneur,who named himself Montague Burton,opened a tailoring shop in Chesterfield,UK,in 1904 and, by 1919,he expanded his business to 37 branches.Burton owned 600 stores in 1939 and,after this period of business expansion,he invested in manufacturing. The founder of the Burton group died in 1952.