服装窜货之害有方可治

Unregulated"Cross-Regional Distribution"Punishable by Law

在服装市场中流行着这样一种观点:没有窜货的服装销售是不红火的销售,但大量窜货的服装销售又是很危险的销售。

'Unregulated Distribution'or'Un- regulated Cross-regional Distribution'refers to the dumping of clothes of the same category by a certain distributor in clothes distribution networks at the rate lower than the normal market price to the region beyond his unauthorized region in order to seek abnormal gains and interests,which results in a cha- otic situation in market prices,the loss of confidence of other distributors about the product and of consumers about the brand name.This article dis- cusses the harm produced by such an unregulated distribution,its causes and forms as well as effective ways of con- trolling it.