中国主要服装门类大视野 内衣：守望美丽的“钱景”

Underwear:A Prosperity Ahead

内衣业,无疑是一项"美丽的事业",但整个产业的极不规范却使得这张美丽的面孔憔悴不堪,如今的内衣市场,可以说是"忽如一夜春风来,千树万树梨花开",但是这花能开多久?谁又能笑得最好?大家心里似乎都没有底。硝烟散尽之时。

The underwear industry is undoubtedly a'business of beautifulness',however,the entire underwear industry has been suffer- ing pains due to the highly unregulated market.Currently,the underwear market is too fragmented with a huge number of brands,but no one knows how long can this blooming market last or who can win the competition?Why don't we put it in this way: the market competition is eventually the com- petition of product quality,so whether it is more important for us to improve product quality and build our own core competence and value in the current market place? Whether the core value of a company is the key to pursue sustainable development of its products? We should also be aware that a lonely player is not a proud one and a healthy com- petition environment makes the industry stronger than a vicious competition environ- ment does.It is now more important than ever for the peers to work together to cultivate the underwear market and realize win-win outcome for all participants. We hope that this edition's cover story will contribute to the continued growth of the China's underwear sector which is at its crossroad of development.