羊绒衫、皮衣、羽绒服：防寒服“三剑客”谁是强者

"Three Key Players"in Cold-Resistant Clothing

羊绒衫、皮衣、羽绒服作为冬季市场上的"三剑客",多年来一直分食着保暖服装的市场份额。皮衣在上世纪末本世纪初曾一度风光,在保暖服装里独占鳘头,羽绒服作为后起之秀,近年来所占市场份额已远远超过皮衣,并有扩大之势,羊绒衫却一直不温不火,居高不下的价格让很多人对其望而却步。防寒服市场的"三国演义"将如何续写,企业在专注于自己的产品的同时,也不妨看看外面的世界。羊绒衫:"村姑"何时变"闺秀"

As the'three key players'on the market in winter, cashmere sweater, leather wear, and down wear have re- spectively held the market shares of cold-resistant clothing all the time for many years. In the end of last century, leather wear had ever seen a boom- ing market for a time, and come out first in cold-resistant clothing. As a new comer, for the recent years, down wear has held a market share which is far beyond that of leather wear. Instead, cashmere sweater has always been mediocre, and made many people flinch away from its long-lasting high prices. When will the sequel to'Ro- mance of Three Kingdoms'be written? While being absorbed in their own products, the enterprises might as well have a look at the outside world.