摘要
经过多项内容的测评,美国《Apparel》杂志近日评选出美国服装界排名前50位的业界重量级企业。无论他们在零售终端直接面对消费者还是通过网络销售,抑或是分类专营。他们的市场开拓、创新性、团队建设和满足目标客户的坚定态度奠定了他们成功的基石。本刊特予以摘录,希望对国内同行有所借鉴。四位著名企业的CEO就各自企业的成就、企业文化、未来面临的挑战等问题发表了各自的见解。
After the evaluation of the contents in many categories,American magazine Apparel has recently listed top 50 heavy- weight enterprises in American clothing industry.No matter whether they directly face the customers at retail terminal or sell through network,or engage in pro- prietary products by categories,their exploitation of market,creativity,team establishment and the firm attitude to- wards satisfying target clients have laid the foundation for their success.This edition hereby presents the excerpt,on purpose to provide reference for domes- tic enterprises.
出处
《中国制衣》
2006年第10期42-45,93,共5页