你的品牌忠诚度究竟多高?7个变量可测虚实

How High is Your Loyalty to Brand?

曾经有一位著名的服装企业家这样感叹:为什么中国服装品牌的忠诚度这么低?!面对这样一个共同的难题,很多服装老板一筹莫展,难道真的就没有提高品牌忠诚度的良方吗?本期杂志特推出"关注品牌忠诚度"专题,分别从理论和实例的角度对此进行剖析。

There once was a famous apparel entrepreneur who exclaimed like this: Why is the loyalty to Chinese apparel brand so low?! Facing such a common difficult problem,many apparel bosses can find no way out,can't we really have no good method to improve loyalty to brand? The magazine China Apparel has specially featured the subject of'Pay attention to loyalty to brand',anatomiz- ing it from the angle of theory and real cases respectively.