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What China Can Learn from US Branding Strategies

What China Can Learn from US Branding Strategies
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摘要 Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier. Chinese textile industry is a fledgling in terms of brands strategy, not yet able to flap its wings in all-weather climates of international market. How to build up a good brand to be a great company or to have a successful firm with a great brand is of primary concern if China continues to take the lead in the coming days, not satisfied with its status quo as OEM supplier.
作者 Pamela Lilak
出处 《China Textile》 2006年第2期82-87,共6页 中国纺织(英文版)
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