健康传播模式在四川农村健康教育中的应用

The Application of Health Communication Mode in Rural Health Education in Sichuan Province

目的探讨适合四川农村地区的健康传播模式,为今后开展健康教育工作提供科学的依据。方法采用观察法和问卷调查法对四川省3个农村地区13岁以下儿童的女性看护人进行调查,并应用访谈法分别对三所小学进行了调查。结果电视是目前农村拥有量最多的大众传媒;调查对象最喜欢的频道为省级电视台及中央电视台;调查对象最喜欢的节目为电影和电视剧;在过去的1个月中,调查对象曾与村(乡)卫生人员或妇女干部接触的分别占45.3%和17.7%。结论采用以电视为主的大众传播与人际传播相结合、卫生与其他部门合作的方法,将对促进农村健康教育工作、提高农民健康水平起到积极的作用。

Objective To explore proper ways of health communication in Sichuan rural areas; and to provide scientific evidence to carry out health education and health promotion in rural areas in the future. Methods Observation method and questionnaire were used to investigate women having children under 13 in three rural areas in Sichuan Province. Also, in-depth interview was used in the survey of three primary schools. Results Television is the most popular mass communication; the most enjoyable channels for the subjects are CCTV and Sichuan TV; and the most favorable programs are films and teleplays. In the previous month, 45.3% and 17.7% subjects had ever contacted with health staff and women leaders respectively. Conclusion The combination of mass communication and inter-personnel communication, and the cooperation of health organization and other organizations would promote health education in rural areas and eventually improve the life quality of rural population.