卫生新闻宣传与健康教育

Public Health News Propaganda and Health Education

卫生新闻宣传是卫生工作的重要组成部分,其工作目标是向群众传播卫生工作中的重要信息,使群众了解国家及当地的卫生工作重点及其相关的内容。健康教育以传播、教育、干预为手段,以帮助个体和群体改变不健康行为和建立健康行为为目标。卫生新闻与健康教育既有区别又密切相关。由于医疗卫生与大众传媒分属不同学科领域,长期以来存在交流障碍。如何结合重大卫生新闻事件,强化防病知识的宣传;结合突发性传染病的及时报道,引导公众正确应对公共卫生危机;结合慢性病患病率的升高,宣传健康的生活方式等内容,是目前从事卫生新闻报道值得研究的课题。

Public health news propaganda is one of the important parts in the work of public health.The aim of it is to spread the national and local informations to the people,helping them understand the key points in public health and relevant sections. On the other hand,health education helps individuals and masses change unhealthy activities and set up healthy living style through means of communication,education and intervention.Though they are different,public health news and health education are closely connected with each other.There are exchange barriers for long time between public health and mass media because they are in different fields.This article aimed to explore:how to spread knowledge of disease prevention along with the propaganda of major public health events;how to lead people to deal with risks properly with instant report of out-breaking of infectious diseases;and how to spread healthy living style when the morbidity rate of chronic diseases keeps rising.