期刊文献+

Going Global

Going Global
原文传递
导出
摘要 Among Chinese men who wear suits and shirts, few are unfamiliar with Youngor, one of the most famous garment brands in China. When it was founded in 1979, the Youngor Group, based in Ningbo, Zhejiang Province, was just a private factory with a few hundred workers. Now it has grown into a leading company in China’s garment industry, with more than 20,000 employees and net assets of over 5 billion yuan. It ranks 144th among China’s top 500 enterprises. Zhong Leiming, Chief Supervisor of the group, and Yu Cheng, Manager of the Publicity Department, discussed the company’s operating strategy in a recent interview with Beijing Review. Among Chinese men who wear suits and shirts, few are unfamiliar with Youngor, one of the most famous garment brands in China. When it was founded in 1979, the Youngor Group, based in Ningbo, Zhejiang Province, was just a private factory with a few hundred workers. Now it has grown into a leading company in China's garment industry, with more than 20,000 employees and net assets of over 5 billion yuan. It ranks 144th among China's top 500 enterprises. Zhong Leiming, Chief Supervisor of the group, and Yu Cheng, Manager of the Publicity Department, discussed the company's operating strategy in a recent interview with Beijing Review.
出处 《Beijing Review》 2006年第17期36-37,共2页 北京周报(英文版)
关键词 PR In Going Global
  • 相关文献

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部