浅论许可贸易及许可协议要素

Preliminary Discussion on Licensing and Key Elements of the International Licensing

相对于出口战略、合资经营以及对外直接投资,国际许可是一种更迅捷、国际市场介入程度更深的方式。本文主要论述采用许可贸易的原因、与许可贸易相关的风险以及许可协议的要素。

Compared with exporting strategy,joint venture and outward FDI,international licensing is a quicker and deeper measure to penetrate the international market.In this article,we discussed the reasons to adopt licensing practice,the related risks and the key elements of the licensing agreement.