浅论中小企业绿色营销策略

On Green-marketing Strategy of Small and Medium-sized Enterprise

绿色营销作为一种适应环保时代发展要求的新的营销方式,已经引起世界各国的普遍关注。绿色营销对中小企业的成长有积极的作用,是国内中小企业发展的必然选择。总结了中小企业在实施绿色营销过程中出现的问题并提出了一些应对措施。

As a new marketing method adapted to environmental requirements, Green-marketing has aroused wide concerns in the world. It is an inevitable selection for small and medium-sized enterprise. The paper discusses the problems existing in Green-marketing in small and medium-sized enterprises and gives some suggestions on them.